UTM Link Builder
Build a campaign URL with UTM source, medium and name values. Preserve existing query parameters and fragments while encoding campaign text correctly.
- Require core campaign labels
- Support optional term and content
- Preserve destination parameters
Start with the destination
Paste a complete HTTP or HTTPS link to the page you want visitors to reach. The tool does not open or validate the destination.
Use consistent campaign names
Source can identify a newsletter and medium can identify email. Reuse a naming convention so later analytics reports remain easy to group.
Distinguish creative variations
Optional content values can identify separate buttons or banners. Optional term can record a campaign keyword you deliberately supply.
Review parameter replacement
Existing source, medium and campaign UTM values are replaced. Empty optional fields remove old term and content values; unrelated parameters remain.
UTM Link Builder FAQs
Tracking requires an analytics system on the destination that understands campaign parameters. This tool only constructs the address.
Yes. Query encoding safely represents spaces and other characters so they remain inside their parameter values.